North Carolina Aquarium

Saw some billboards for the North Carolina Aquarium and LOVE them... The theme? "What's your fish face?" All the billboards have the catch phrase with pictures of kids making fish faces. I really like that it is smart, and I like that they did an aquarium ad that doesn't necessarily show fish... Apparently they did a whole internet campaign on it as well. It definitely seems to have legs.

See the internet contest here - NC Aquarium