Thursday, April 30, 2009
Keep Calm and Don't Sneeze
Designers never miss a beat when it comes to putting their skills to use in current events. Check out this poster for the Swine Flu - Keep Calm and Don't Sneeze
Tuesday, April 28, 2009
Snickers
I saw some billboards out for Snickers, and you know what I love about them? They envelope the style of Snickers without using the name anywhere in the ad. It shows the power of good branding, as well as that Snickers is willing to take a chance on something that is not the same old song and dance. Very cool.
View an article here - Snickers
North Carolina Aquarium
Saw some billboards for the North Carolina Aquarium and LOVE them... The theme? "What's your fish face?" All the billboards have the catch phrase with pictures of kids making fish faces. I really like that it is smart, and I like that they did an aquarium ad that doesn't necessarily show fish... Apparently they did a whole internet campaign on it as well. It definitely seems to have legs.
See the internet contest here - NC Aquarium
Monday, April 20, 2009
Rules of Facebook Etiquette
A friend posted this on Twitter and I thought it was great - Rules of Facebook Etiquette
Is it sad that we now judge our dating status based on whether or not we are "In a Relationship" on Facebook? It was even on "The Big Bang Theory" this season. View that clip here - Facebook Status
Sunday, April 19, 2009
Ism - Blog
Ism also had a blog entry on social networking that I found interesting.
I guess what struck a chord with me was the commentary on the evolution of everything. In reality, I have a similar view. When things get too popular, they die out. I am still fairly young - part of the crowd that remembers when facebook started, and was for college students only. Now, it is starting to hit big with high school students and baby boomers...and honestly, I am beginning to wonder how long it will remain the "in" thing. Already facebook itself has made a few highly unpopular updates to its own look and feel. It is trying too hard for something that started out quite inspired.
I just joined Twitter, and already I can see all the companies latching on to it as well - to advertise, to connect with clients... I am not sure how I feel about it yet, but I can see the advantages of it. Then again, maybe it is expanding too quickly for its own good too? Already I have tried to view my home page and gotten a "Twitter is overloaded" type message, more than once... Who knows?
What does everyone else think?
Thursday, April 9, 2009
Seth Godin on Graphic Design
At one point, I worked at an agency that based itself on Seth Godin's purple cow principal. What makes your business "purple" and how do we market that? It seemed like a pretty good theory... In fact, its an incredibly popular one. But recently, Seth Godin published his ideas about Graphic Design on his blog...and THESE I am not so sure about...
Check it out here - Why aren't you (really) good at Graphic Design?
Wednesday, April 8, 2009
Trust Me
So there is a new show that I stumbled upon on TNT called "Trust Me." It is all about the cut throat world of being in the ad business. I am kind of wondering what agency they are basing it on - any thoughts? Yesterday they mentioned Ogilvy as a competitor.
They even set up a website for the "agency." RGM
They were having a contest to art direct a Dove Commercial - I wonder if those actually IN the ad business were allowed to compete.
Visit the show here - Trust Me
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